A vlog, which is short for “video blog,” is a video uploaded to a video sharing site, such as YouTube, on a regular basis by an individual or small group. While the term “vlogger” is often used to describe the primary personality or creator behind a video, a vlog may be supported by a small team of producers, writers, and editors.
More recently, the term vlog has developed into two slightly different meanings:
- A specific style of personal content – This style of video highlights the personal life, commentary, and opinions of a single individual. They may keep a camera with them and share aspects of their personal life.
- A broad description – It’s also used to describe, broadly, videos from a reoccurring, personality-based video series. These videos may be more produced, with a set, quality lighting, and a script. They’re typically “talking head” style videos, but they may explore a variety of subjects from fan theories to movie reviews, unboxings, or makeup tutorials.
The evolution of vlogging has followed a path similar to blogging. Ealy vlogs were more “day in the life” videos that were unscripted and less professional. However, as the medium has developed, the term vlog is used to describe a wider range of content types. To account for this, the broader term “creator” is often used to reference video producers on social media platforms, as opposed to vlogger, which suggests that they create more personal vlog style videos.
While vlogging is typically synonymous with YouTube, the act of regularly providing an audience with video content is not limited to that platform. As more social media platforms have expanded, many creators are publishing videos unique to those communities.
Examples of Vlogs
There are a wide variety of approaches to vlogging, but here are a few well-known vloggers across several different niches.
- Casey Neistat – Popular vlogger and filmmaker in NYC.
- Chris Stuckmann – Film, game, and anime reviews.
- Super Carlin Brothers – Film theories on Disney, Harry, Pixar, and Marvel.
- iJustine – Vlogger focused on tech, video games, and cooking.
- Yoga With Adriene – Yoga instruction for all levels.
- Star Wars Theory – Theories about Star Wars Universe.
- Sara Dietschy – Vlogger focused on creative life, tech, and documentary.
The Popularity of Vlogging
While vlogging is not new, with some of the earliest blogs being posted in 2000-2001 and YouTube being founded in 2005, it has increased significantly in popularity in the last few years.
Vlogging exploded in popularity starting in 2014.
Several factors have contributed to this growth.
- Mobile Growth – This shift corresponds with significant changes in web traffic from desktop to mobile devices, where text vs. video consumption is different.
- Shift in Content Preferences – While older Millennials and Generation X played a significant role in the popularity of blogging, younger audiences have a higher affinity for video content.
- Decentralization of Media – The internet democratized content creation, allowing solo producers and vloggers to become celebrities without the gatekeepers of traditional media.
- You Can Make Money – Every year, more and more YouTubers can earn a living from producing videos, frequently working fulltime as a YouTuber. There is also an increasing number of 6-figure vloggers and several that make over $1 Million a year.
Types of Vlogs
While “vlogging” can denote a “day-in-the-life” style diary vlog, it can also cover a wide range of styles, topics, and ideas.
- Demonstrations / Screencast
- Tutorial / How To
- Product Reviews
- Pranks & Challenges
- Comedy / Skit
- Beauty & Fashion
- Health & Fitness
- Life Style
- Move, TV, & Book Reviews
- Music & Dance
- Pop Culture / Gossip
- BTS (Behind The Scenes)
- Daily Vloggers
- Design & Art
- Live Streaming
As I mentioned, YouTube is not the only place you can blog. Vlogging platforms include:
- Facebook Video
- Self-hosted (Wistia)
However, YouTube is hands-down the most popular vlogging platform. For many YouTubers, they use these other platforms for micro-content, promotion of their “hero” and “hub” content on YouTube, or to connect with their community.